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SE Copywriting
Oct 243 min read
How To Build Loyalty by Understanding Your Customers
The Secret to Understanding Customer Needs: Walk in Their Shoes When it comes to delivering outstanding customer service, there’s an...
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SE Copywriting
Sep 303 min read
Don't Drown in a Sea of Search Results: How a Smart Digital Strategy Can Make All the Difference
Every single day, Google processes around 3.5 billion searches —that’s more than 1.2 trillion searches annually . Sounds like a massive...
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SE Copywriting
Sep 123 min read
Spectacles, Bicycles and Oranges: An Afternoon With Sir Wally Olins, Godfather of Branding
One rainy August day in 2013, I had the pleasure of spending the afternoon with the late Sir Wally Olins, CBE. My colleague Emma and I...
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SE Copywriting
Aug 63 min read
Is Blogging Still Worth It? Yes, But Let’s Mix It Up!
With millions of blog posts published every day, it’s easy to feel like you’re shouting into the void—especially if you don’t have a huge...
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SE Copywriting
Jun 113 min read
Switch Up Your Content With a Podcast
Be honest - when was the last time you sat down and read a lengthy blog post? Between endless to-do lists and busy commutes, most of us...
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