Every single day, Google processes around 3.5 billion searches—that’s more than 1.2 trillion searches annually. Sounds like a massive opportunity to get your business noticed, right? Well, not quite. A whopping 75% of people never get past the first page of search results, which means if your business isn’t ranking in those top 10 spots, it’s almost like bunging a message in a bottle and hoping someone finds it.
With over 5 billion internet users and 57% of searches happening on mobile devices, the competition for attention is fierce. It’s no longer enough to write a few blog posts with some keywords thrown in. You need a smart digital marketing strategy that not only gets you noticed but keeps you at the top of search results and in the minds of your ideal customers.
Here’s how to make that happen:
1. Remember the Five S’s
Back in 2000, Dave Chaffey introduced the “Five S’s” in his book e-Marketing Excellence, and while the digital world has evolved, these principles remain rock-solid today:
Sell: Make your products and services front and center. If visitors can’t find what they need within seconds, don’t expect them to stick around.
Speak: Social media is key to building relationships and trust. Be active on platforms where your audience hangs out—Facebook, Instagram, LinkedIn—wherever you can connect meaningfully.
Serve: Visitors come to your site with one question: What can you do for me? Make sure your content answers that quickly and effectively.
Save: Online marketing is cost-effective. If you're using your digital channels wisely, you'll see returns without blowing your budget on traditional media.
Sizzle: Bland content won’t cut it. Your content needs to excite and engage your audience—leave them wanting more.
2. Know Your Audience
If you haven’t done a customer profiling exercise, now’s the time. Creating content that’s shareable and resonates with your target audience is a must, and to do that, you need to know what they care about and where they spend their time online.
3. Get to Know SEO
Search Engine Optimisation is non-negotiable if you want to get found online. But it’s not about stuffing your content with keywords. High-quality, relevant content combined with smart SEO strategies will get you ranking higher and give you a competitive edge.
The reality is, mobile search traffic now drives the majority of queries, and search engines like Google are constantly evolving. With more people using voice search and engaging with zero-click search results (where users get their answers directly in the search results), it’s vital to optimise your content for these new behaviours.
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4. Social Media Marketing
With the average person spending 28% of their online time on social media, it’s one of the easiest and most effective ways to connect with potential customers. But trying to do it all at once is a recipe for burnout. Stick to the platforms where your target audience is most active, whether that’s LinkedIn, Instagram, or TikTok, and make sure you’re consistent without overloading them.
5. Get a User-Friendly Website
Your website is your digital storefront, and it needs to work hard for you. It should be visually appealing, easy to navigate, mobile-friendly, and aligned with your brand. Don’t forget to update your site regularly to keep up with the latest web design trends and maintain your search engine rankings.
6. Mix It Up
Written content is important, but that doesn’t mean every piece of content needs to be a blog. Diversifying your content with videos, infographics, and podcasts can boost engagement. Visual content gets shared three times more often than written content alone, and people are more likely to remember your message if it’s paired with an image. Video is particularly powerful—short, sharp, and on point—whether it’s for a social media reel or a longer format vlog. It’s a great way to make your content more engaging and shareable.
Do you need help developing a digital strategy that cuts through the noise? Reach out to us today for a no-obligation quote.
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